基于全媒体时代电视新闻媒体与手机新媒体的融合

Based on the Integration of TV News Media and Mobile Phone New Media in the Omnimedia Era

在全媒体时代下,手机新媒体已经成为主流媒体平台之一,手机的随身性、便捷性特点突出,更新速度和传播速度都十分优越,对传统电视新闻媒体的发展造成了一定的冲击。传统电视新闻媒体如果想要在竞争日益激烈的媒体环境中争得一席之地,就必须反思自身的优势与劣势,将优点保留并发扬出来,弥补原有的缺陷,改变传统的行业发展理念等,与时俱进,学会并做到与手机新媒体融合,实现二者的共赢合作。

In the era of omnimedia, mobile phone new media has become one of the mainstream media platforms. The portable and convenient features of mobile phones are outstanding, and the update speed and communication speed are superior, which has caused certain impact on the development of traditional TV news media. If traditional TV news media wants to gain a place in the increasingly competitive media environment, they must reflect on their own strengths and weaknesses, retain and promote their advantages, make up for the original defects, and change the traditional industry development concept. It s important for traditional TV media to advance with the times, learn and integrate with new mobile media, and achieve win-win cooperation between the two.