新媒体语境下时政新闻传播创新研究——以《新闻联播》变脸为例

Research on the Innovation of News and Communication in the New Media Context——Taking the Swapping of Anchors of XINWEN LIANBO as an Example

新媒体时代的到来,对时政新闻传播提出更高的要求。特别是近年来时政新闻,其传播质量是大众关注的焦点,需充分发挥时政新闻在舆论导向、政治宣传等方面的作用。以《新闻联播》变脸为例,对新媒体语境下时政新闻传播创新研究的具体路径进行探析。

The arrival of the new media era puts forward higher requirements for the dissemination of current political news. In particular, in recent years, the quality of communication is the focus of public attention, and it is necessary to give full play to the role of current political news in public opinion orientation and political propaganda. This study takes the swapping of anchors of XINWEN LIANBO as an example, and analyzes the specific path of the innovation research on current affairs news communication in the context of new media.