关于传统广播媒体与新媒体的融合探究

On the Integration of Traditional Broadcasting Media and New Media

受到互联网的冲击,传统广播媒体逐渐式微,如何寻求传统广播媒体与新媒体的融合,是当前传统广播媒体的重要任务。为此有必要对传统广播媒体与新媒体融合的必要性进行相应的分析,探明当前传统广播媒体面临的发展困境,继而寻求针对性的解决措施。

Under the impact of the Internet, the traditional broadcasting media is gradually declining. How to seek the integration of the traditional broadcasting media and the new media is an important task for the current traditional broadcasting media. Therefore, it is necessary to analyze the necessity of the integration of traditional broadcast media and new media, to find out the current development dilemma faced by traditional broadcast media, and then to seek targeted solutions.