广播电视新媒体的发展与对策

Development and Countermeasure of New Radio and Television Media

在信息时代迅猛发展的今天,作为丰富人们精神文化生活的广播电视等行业的地位受到了严重的挑战。伴随着多媒体时代的来临,传统的广播电视行业发展变得举步维艰,因此广播电视新媒体应运而生。简要分析现阶段广播电视新媒体在发展过程中出现的一些问题和应对策略,希望能够使广播电视新媒体拥有更好地发展前景。

With the rapid development of the information age, the status of radio and television industry, which enriches people s spiritual and cultural life, has been seriously challenged. With the advent of multimedia era, the development of traditional radio and television industry has become difficult, so new radio and television media came into being. This paper briefly analyses some problems and countermeasures in the development of new radio and television media at the present stage, hoping to make new radio and television media have better development prospects.