浅析调频广播的现状与发展

Analysis of the Present Situation and Development of FM Broadcasting

调频广播作为一种广泛的大众媒体传播方式,具有保真度高、抗干扰性强、传输稳定等优点。随着各类新媒体的发展,广播作为传统媒体并没有逐渐消沉,而是搭载融媒体发展的快车,将节目形式、传播方式等做的更具灵活性、生动性。然而,在竞争激烈、监管疏松的情况下,调频广播也存在着诸多问题,黑广播、医疗购物广告等借着调频广播的发展盛行其道。着重分析调频广播存在问题及现状,提出调广播的发展前景与监管策略,着力促进调频广播的健康蓬勃发展。

As a wide-ranging mass media communication method, FM broadcasting has the advantages of high fidelity, strong anti-interference and stable transmission. With the development of various types of new media, broadcasting as a traditional media has not gradually subsided, but is equipped with the express train developed by the media, and the form and mode of communication are more flexible and vivid. However, in the case of fierce competition and loose supervision, there are still many problems in FM broadcasting. The development of FM radio and medical shopping advertisements is prevalent through FM broadcasting. It focuses on the analysis of the problems and current situation of FM radio, and proposes the development prospects and supervision strategies of broadcasting, and strives to promote the healthy and vigorous development of FM radio.