反思与超越:智媒时代新闻传播教育的问题与创新

Reflections and Transcendence: Problems and Innovations of News Communication Education in the Age of Intelligence Media

智媒时代的如火如荼,既给日新月异的传媒界带来了新机遇和新挑战,也给高校传统的新闻传播教育提出了新任务与新要求。文章以智媒时代新闻传播教育普遍存在的问题作为反思对象,以"万物皆媒"教学理念的重塑,教学内容"自我进化"的推进,"人机合一"教学手段的强化,以及案例教学的互动等独特思考,作为解决当前新闻传播教育已有问题的超越路径。文章试图在反思与超越的基础上,将智媒时代的主要特征视为一种全新的方法论,应用于传媒教育的现实。以期对教育部所倡导的全媒化、复合型、专家型新闻传播人才的培养及其创新性改革提供一定的借鉴。

The age of intelligence media is in full swing, which has not only brought new opportunities and challenges to the ever-changing media community but also raised new tasks and requirements for the traditional journalism and communication education in universities and colleges. Taking the problems existing in the news communication education in the intelligence media era as the object of reflection, this paper aims to reconstruct the teaching concept of "everything is media", to promote the self-evolution of teaching contents and to strengthen the teaching method of "humans-machine integration" as well as the unique thinking of interaction of case teaching so as to figure out a transcendence way to solve existing problems in the current news communication education. On the basis of reflection and transcendence, the author of this paper tries to regard the main characteristics of the age of intelligence media as a new methodology and apply it to the reality of media education with a view to providing some reference for the cultivation and the innovation reform of media-oriented, compound and expert-type journalism communication talents advocated by the Ministry of Education.