浅析石油化工项目产品市场分析

Preliminary Discussion on Product Market Analysis of Petrochemical Project

市场分析是项目前期的重要工作之一 ,目前尚未赢得人们足够的重视。国外的投资咨询公司对石油化工项目的产品市场分析有其一套比较完整的操作程序和评估体系 ,以BOPP为案例介绍了市场分析的思路和方法 ,并且指出市场分析作为一种新的理念 ,必须进一步深化和细化 ,逐步加以完善。

Market analysis is one of important works in the prior period of project,but has not been paid much attention yet. Foreign investment and consulting companies have a complete set of operational procedure and evaluation system for the product market analysis of petrochemical project. With BOPP as the case,this paper introduces the train of thought and method for the market analysis,and points out that the study of market analysis as a new rational concept should be further deepened and examined in detail,and improved progressively.