摘要
广告用语是跨文化交际的重要组成部分。本文从跨文化交际的角度分析广告用语的特点与功能、跨文化的广告翻译与文化体现 。
Advertising slogan is important in cross cultural communication. This paper analyzes the characteristics and functions of ads slogan, and its translation,including cultural translation, makesg the slogans effectively and faithfully repeat the image and information of its original slogans.
出处
《甘肃教育学院学报（社会科学版）》
2002年第4期93-96,共4页
Journal of Gansu Education College(Social Sciences)
