电视受众接受心理初探

On Psychology of Reception of TV Viewers

电视传播离不开受众 ,我们不仅要注重电视传播过程 ,更要研究受众接受心理。在新的历史时期 ,受众对电视信息和文化的需求已不再是有啥看啥的单项选择 ,而是呈现多元化态势。受众不仅是电视传媒的接受者 ,也是积极的参与者。受众的接受心理不会固定在某个层面上 ,而是与时俱变。

TV propagation can't leave viewers, we should pay attention to the process of TV propagation. In new period, the requirements of viewers are not only single selection, but also positive participators. The psychology of reception of viewers will not fixed, it changes with the day.