关于我国开放式基金若干问题的思考

Thoughts on Our Open-end Fund

在我国 ,由于开放式基金是一个新生事物 ,试点过程中肯定会遇到很多新情况和新问题 ,充分考虑这些情况和问题 ,对保证试点的成功大有裨益。基金管理公司首先要确定重点营销对象 ,动员他们积极申购 ,这是能否成功的关键。其次要加强营销体系的建设 ,逐步建立多元化的销售渠道。赎回压力又迫使他们要注重基金资产的流动性 。

In our country, as open-end fund is a newborn thing; many new affairs and question must be encountered during testing process. Thinking over these affairs and questions fully will be of great benefit to ensure testing successful. Finally, Fund-managing company should determine the key objects of marketing and mobilize them to buy funds positively, which is key to success. Secondly, fund-managing company should strengthen the building of marketing system and set up diversified channels of sale step by step. Lastly, redeeming obliges fun-managing company to focus on the mobility of fund assets and carry out mobility management.