论学报编辑的策划意识

On the Ideas of Planning for Journal Editors

一个成功的策划 ,实际就是一种创新 ,面对市场经济的激烈竞争 ,要使期刊得以发展和提高 ,必须精心策划。策划应遵循的原则 :坚持正确的办刊方向和正确的舆论导向 ;将办刊的社会效益和经济效益结合起来进行策划 ;体现学报的特色要贯穿策划活动的始终 ;置身于整个学报界这个大环境中进行策划。策划的主要内容 :读者阅读心理策划、学报质量策划。

A successful planning actually is a kind of creation. Careful planning is necessary to ensure the development and growth of a journal in face of the heated competition of market economy. The principles for journal planning are as follows: upholding the correct orientation and leading the public opinions; combining the social benefits and the economic benefits; enabling the features of journal to stand out throughout planning; planning with a view of the larger context of all academic journals. Journal planning should take into account the following: the psychology of the readers, the quality of the journal, and the choice of topics.