加入WTO后,我国民间审计的市场化—审计营销

On marketization of China's nongovernmental auditing after entry into WTO-audit marketing

入世后我国民间审计受到极大的冲击 ,为了提高竞争力 ,民间审计组织应走审计营销之路。本文介绍了审计营销的概念、意义及实现的方法。

After China's entry into WTO,its nongovernmental auditing is suffering a violent impact.In order to inprove their competition power,these bodies should follow such a way,that is audit marking.This article introduces the definition and significance of audit marketing as well as its actualization.