我国超市自有品牌的经营现状及对策建议

Research on the states and countermeasure of the private brand strategy in China's supermarkets

本文根据对部分大型超市实施自有品牌策略的现状调查 ,提出了我国超市实施自有品牌策略的几点操作性建议。

Based on the present situation of the Private Brand strategy that some big supermarkets has been carring out, this paper puts forward some suggestion to promote the Private Brand strategy.