由“兴发现象”看打造名牌的正确之路

Xingfa Phenomenon : Thoughts on the Way of Creating A New Famous Brand

广东南海的兴发铝型材厂从一个乡镇企业发展成为中国最大的铝合金建筑型材和工业型材生产基地 ,由兴发品牌和兴发企业的成长而引发的“兴发现象”值得借鉴 ,即 :提高产品质量 ,提高核心竞争力 ,创新企业管理方式 ,创建优秀的企业文化 ,建立密切关联的产业链和相关的企业群体。

Nanhai Xingfa aluminum company, a former township enterprise, is developed as the biggest aluminum product company. The phenomenon of Xingfa company is a good example for other enterprises. From Xingfa's experience, we could see that improving the quality of products, enhancing the capability of innovation, creating new and advanced enterprise culture, and developing a closely connected industrial chain, are key factors for the success of an enterprise.