论海报形式的创意

Creativity in Playbill Design

作为视觉领域中的海报设计,由于其传播媒体的特殊性,迫切需要设计者重视海报形式的创意,通过其特殊的创意形式来表现丰富的内涵及磁铁般的吸引力。从现代海报形式的发展变化及其分析,包豪斯理论体系对海报设计形式的影响,现代观念对海报艺术形式的作用和现代海报形式的独特性等方面进行初步探索,论述海报设计形式也是创意。

In virtue of specific characteristics, playbill design in the visual area is badlyin need of creativity, so as to produce magnetic attraction and well serve the rich contents. Ex-pounded and analysed in this article are the development of modern playbill forms and the in-fluence on playbill design by Bauhaus theoretical system. An inquiry has also been made intothe modern thoughts on the design of playbill froms and the distinctiveness in modern playbillforms so as to emphasize the importance of creative design in the form of playbill.