新闻商品及其悖论对我们的启示

Our thinking on news commodity and its paradox

同其他精神产品一样 ,新闻产品也是商品。但由于新闻商品的党性、公共物品特性、新闻商品社会需求与市场需求的差异性以及新闻商品造成的受众信息不对称等原因 ,新闻市场上新闻商品不能进行纯粹的商品化运作 ,这就是新闻商品的悖论。本文通过分析新闻商品的特征及其悖论 ,结合目前新闻市场运作的特点和缺陷 ,表明作者对此状况的担心。在此基础上 。

As other ideological output,news is also commodity.But because of its class characteristic? public goods identity?otherness between social demand and market demand,and dissymmetry of information,news commodity can't be changed on pure market rule,which is paradox of news commodity.The article,with analyzing characteristic and contravention of news commodity,shows author's thought of disadvantage in news market operation.Basing On the analysis,author brings forward operating advice to news commodity and news market at last.