营销道德失范的成因分析

Analysis on What Causes Enterprise' Disobeying Marketing Moral Code

从当前我国企业营销道德失范的现实入手,分析了导致企业不道德经营行为发生的社会环境因素与企业内部因素,阐释了这些因素对不道德经营行为的发生所产生的具体影响,指出必须从社会环境与企业内部两方面入手建立约束机制,才可能从根本上防止不道德经营行为的发生。

The authors analyze the social environmental factors and enterprise internal factors that bring about enterprise' disobeying business ethics, explain the specific influence produced by the immoral management behaviors, and conclude that in order to prevent immoral behaviors, we must establish the constraint mechanism from both social environment and enterprise inside.