试论现代刊社结构

Talking about the structure of the modern publication office

杂志社和工业企业的内部结构和运营方式有很多相同之处,都有法人、生产部门和营销部门,都要生产产品和进行销售。但与企业相比,杂志社的销售部门比较薄弱,主编、副主编、发行部的职能都应该根据市场的需要进行调整和加强,这样才能在社会主义市场经济中求生存、图发展。

The article thinks,the magazine office and the industrial enterprise have much something in common about the inside struc-ture and the way of running,such as the legal person,production division and marketing department.But compared with enterprise,sales department of magazine office is weak.In order to seek survival,pursue to develop in socialist market economy,the function of the edit,associate editor and the distribution department should adjust and strengthen according to the needs of market.