新媒体时代公安机关网络公关的现状及应对策略

Present Situation and the Strategies of the Network Public Relations in Public Security Organs in New Media Era

新媒体时代信息渠道的多元化、信息交流的多向性、传播的及时性和海量性,以及社会经济转型期的各类利益关系错综复杂,社会舆论也呈现多元化发展。公安机关要善于运用好网络新媒体,以主动、及时、透明、亲民的方式应对,既做到正面宣传公安工作,遇到危机又能善于化解矛盾,让群众更好地理解和支持公安工作。

The new media era brings us the diversity of information channels , multidirection of information ex-changes , timeliness and huge amounts of information spread as well as kinds of complex interest relations druing the social and economic transforming period .Therefore , in the new media ear , public security organs must adopt a pos-itive propaganda compain through an initiative , timely, transparent and populist approach to reach the goal that they can not only resolve contradictions in a crisis , but also gain a better understanding and support for the work of public security from people .