期刊文献+

服务主导逻辑下的旅游体验价值分析

下载PDF
导出
摘要 随着经济水平的逐步提高,全民化旅游现状不断深化,旅游体验价值的高低直接影响着旅游企业的发展进程能否顺利推进。服务指导逻辑是一种新型的商业营销理念,将旅游体验价值纳入服务指导逻辑体系之中,对于有效实现旅游服务对于消费者生理、心理、情感等方面具有积极的意义。本文从二者概述入手,着重介绍服务主导逻辑下的旅游在旅游服务者与消费者之间的体验价值实现方式。
作者 朱启蒙
出处 《风景名胜》 2019年第6期194-194,共1页 Business & Luxury
  • 相关文献

参考文献2

二级参考文献17

  • 1迈克尔·波特.竞争优势[M].北京:华夏出版社,2004.
  • 2C.K.PRAHALAD,V.Ramaswamy,Co-creating unique value with customers[J].Strategy and Leadership,2004,32(3):4-9.
  • 3ST EPH EN L.VARGO,PAUL P.Maglio,Melissa Archpru Akaka.On value and value co-creation:A service systems and service logic perspective[J].European Management Journal,2008(26):145-152.
  • 4STEPHEN L.VARGO,ROBERT F.Lusch.From goods to service(s):Divergences and convergences of logics[J].Industrial Marketing Management,2008,37:254-259.
  • 5P.SILPAKIT,R.FISK.Participatizing the Service Encounter:A Theoretical Framework[J].Services Marketing in a Changing Environment,1985:117-121.
  • 6FR A N C ESC A CABIDDU,TSZ-WAI LUI,GABRIELE PICCOLI.Managing Value Co-Creation in the Tourism Industry[J].Annals of Tourism Research,2013(42):86-107.
  • 7ROBERT F.LUSCH,STEPHEN L.VARGO,MATTHEW O’BRIE.Competing through service:Insights from service-dominant logic[J].Journal of Retailing,2007,83(1):5-18.
  • 8YOUCHENG WANG,DANIEL R.FESENMAIER.Towards understanding members’general participation in and active contribution to an online travel community[J].Tourism Management,2004,25:709-722.
  • 9KAJ STORBACKA,SUVI NENONEN.Scripting markets:From value propositions to market propositions[J].Industrial Marketi ng Management,2011,40:255-266.
  • 10SPOHRER J.,MAGLIO P.P.The emergence of service science:Toward systematic service innovations to accelerate co-creation of value[J].Production and Operations Management,2008,17(3):1-9.

共引文献28

相关作者

内容加载中请稍等...

相关机构

内容加载中请稍等...

相关主题

内容加载中请稍等...

浏览历史

内容加载中请稍等...
;
使用帮助 返回顶部