“互联网+”背景下非遗文化的多元化传承——以“闽台送王船”民俗活动为例

The Pluralistic Inheritance of Non-material Culture Heritage under the Background of "Internet+"——Take "Sending King boats from Fujian to Taiwan" as an Example of Folk-custom Activities

本文以福建厦门海沧区钟山村的"闽台送王船"非遗文化为例,通过实地走访,分析非遗文化的发展现状及现实困境,挖掘在现今"互联网+"时代背景下,"闽台送王船"新的文化内涵,探讨利用互联网及厦门旅游市场的优势对其进行多元化传承的可能。

This article takes the ' Fujian-Taiwan sending King ship' culture of Zhongshan Village in Xiamen District of Fujian Province as an example,through the field visit,analyzes the present situation of the development and the realistic predicament of the non-material culture heritage,and excavates under the background of the present ' Internet+' era.This paper discusses the possibility of using the advantages of the Internet and Xiamen tourism market to carry on the diversified inheritance of the new cultural connotation of ' Fujian-Taiwan sending King ship'.