孔子学院面临的结构性困境与变革路径

The Structural Dilemma and Reform Route of Confucius Institute

孔子学院作为汉语推广和体现中国"软实力"的文化品牌,在办学过程中呈现出三种困境:其一,孔子学院的空间分布结构与对外经贸结构不匹配;其二,孔子学院输出的文化内容仍处于低端,导致影响力扩散有限;其三,孔子学院资金来源渠道的单一化,导致其未来的生存与发展存在不确定性。为了解决这些困境,孔子学院亟需瘦身,创新办学模式,以及大幅度提升文化输出内容的质量与水平。

Confucius Institute,as a cultural brand which promotes and embodies Chinese soft power,presents three dilemmas in the course of school running.Firstly,the spatial distribution structure of Confucius Institute does not match the foreign economic and trade structure.Secondly,the cultural content exported by Confucius Institute is still at the low end,leading to the limited spread of influence,Thirdly,the single source of funds of Confucius Institute leads to the uncertainty of its future survival and development.In order to solve these difficulties,Confucius Institute needs to reduce itself,innovate the mode of school management,and greatly improve the quality and level of cultural output.