平顶山市企业营销现状及对策

On the enterprises marketing status quo and solutions of Pindingshan City

平顶山市企业营销处于经验营销阶段 ,尚未形成完整的营销工作体系 ,尤其是营销基础工作薄弱 :营销观念滞后、缺乏市场调研和市场细分、广告投入不足、品牌竞争力弱、营销人员素质偏低、营销专业人才匮乏等 .当务之急是通过实施企业营销工程 ,加强企业营销基础工作建设 ,提高企业营销水平和竞争力 .

The existing marketing in Pingdingshan′s enterprises, still on the experience-based stage, has not formed a complete marketing system. It suffers many fundamental weaknesses:outdated concepts, few market researches and market segmentations, insufficientad investment, weak competition in brand, and inadequate qualified marketing personnel, etc.To raise the marketing level and competition, according to this writer, two things are necessary and urgentto carry out a marketing project and to strengthen the fundamental work of marketing system.