美术在商品装潢与展示中的应用

The Use of Fine Art in the Commodity Decoration and Commodity Display

文章从商品装潢的特点入手,分析了在装潢与展示中如何利用和发挥造型、色彩、绘画、书法等美术手段,并强调了美术在其中所起的重要作用,指出了美术与装潢、展示之间密不可分的主体和载体的关系以及美术手段在市场经济中的实用价值。

Based on the feature of commodity decoration, this article analyses how to use and develop the art means,such as model,color,painting,handwriting in the decoration and display. It also focuses on the importance of art and indicates the relationship of subject and object between Arts and Decoration. What' s more, it points out the practical value of Art means in the market e-conomy.