讨价还价模型:在企业并购价格谈判中的应用

A Bargain Model: the Application in the Price Negotiations on Enterprise Acquisition and Merger

在企业并购活动中 ,价格的谈判是关键环节 ,也是双方讨价还价的焦点。在讨价还价的谈判中 ,要遵循“耐心优势”、“后动优势”、“先动优势”和“尽快接受”的原则 。

In the activities of enterprise acquisition and merger, price negotiation is a key link. Also it is a focus of bargain between parties. In negotiations, 'the advantage of patience', 'offer advantage', 'counter offer advantage', and 'shrewd acceptance'--these principles should be followed to gain more profits.