围绕核心竞争力,发展有度多元化

Stick to the Core Competency and Develop a Strategy of Diversification of a Certain Extent

当今市场变幻莫测,企业若实行单一的生产经营战略确实会存在风险和局限性,但许多企业的多元化战略却以失败告终。其实,专业化和多元化都是企业经营战略的一种,对其优劣很难一概而论。本文首先对两种战略进行比较,着重指出两种战略之间的联系,即无论是多元化还是专业化,核心能力都是关键。本文接着指出,当今市场风险加大,企业应围绕核心能力,发展有度多元化。本文最后对企业实施多元化时应考虑的因素进行了归纳。

The modem market is so protean that there are risk and limitation in specialization.However,the diversification strategy of many enterprises ends up with failure.In fact,both specialization and diversification are one of the strategies that an enterprise can choose,so it is hard to give a clear judgment on the merits and demerits of these two strategies.In the beginning of this paper,we first compare these two strategies and em- phasize the relation between them,that is the core competency is the key of both strategies.Then we proceed to point out that,with the increasing risks in the current market,enterprises should stick to the core compe- tency and develop a strategy of diversification of a certain extent.At last,we summarize the factors that should be taken in to account when deciding whether to diversifies or not.