论互联网文化环境下的“诚——忠”互动关系营销模式

Analysis of Marketing Mode of Honest and Loyalty Interaction

“诚—忠”互动关系营销模式既符合中国传统诚信文化 ,又适合互联网文化。在互联网文化环境下 ,“诚—忠”互动关系营销模式的循环运作 ,“人品信任”是关键 ,需要提高企业及其营销人员的人际信任水平 ,需要培育顾客忠诚度以及对顾客忠诚度进行管理。

The marketing mode of honest and loyalty interaction not only originates from Chinese traditional culture but also adapts internet culture. Under internet culture environment, the recycle operation of the mode mainly depends on personal trust and needs to raise trust level between enterprise and employees and to cultivate honest and loyalty and to manage customers' honest and loyalty attitude.