浅析西方现代商标造型方法成因

Elementary Introduction Of The Formation Of Modern Brand Model Method In Western Country

西方现代商标造型方法的形成是“工艺美术”运动、现代艺术和包毫斯设计理论直接影响的结果。西方现代商标的造型改变了人们传统思维方式和审美观 。

The formation of modern brand model method in western country was directhy influenced by the art and crafts movememt, the modern art and the Bauhaus design theory. It changes peoples 'traditional thinking way and aesthetie standards and lays the fondation of the Brand Design Development in western country.