佛山武术文化“走出去”的形象定位及思考

The image orientation and thinking of “Going-Out” strategy of Foshan wushu culture

通过文献资料、访谈、个案分析等研究方法,对当前佛山武术文化"走出去"形象定位的形象解读、形象塑造和自身发展等方面进行深入探讨;从标准化、大众化、学校武术等方面探索佛山武术文化"走出去"形象的思考,进而提出佛山武术文化"走出去"形象定位的建议,以期推动佛山武术文化与社会体育发展的良性互动。谨以此推动佛山文化事业以及武术产业的振兴、提高佛山武术文化在国内外的影响力,塑造佛山武术"走出去"的时代形象,推进佛山武术国际化传播,为有关部门加强文化建设和品牌建设提供参考意见。

Through the research methods of literature, questionnaire survey, interview and case analysis, this paper probes into the image interpretation, image creation and self-development of the 'Going-Out'image of Foshan Wushu culture. From the aspects of standardization, popularization, school martial arts, and rationalizing the relationship between the existence forms of martial arts technology, we explore the thinking of Foshan martial arts culture 'Going-Out'image, and then put forward suggestions for the image positioning of Foshan martial arts culture'Going-Out'. With a view to promoting the positive interaction between Foshan Wushu culture and social sports development. I would like to promote the revitalization of Foshan’s cultural undertakings and martial arts industry, enhance the influence of Foshan’s martial arts culture at home and abroad, shape the image of Foshan’s martial arts 'Going-Out'era, and promote the international dissemination of Foshan martial arts. It will provide reference opinions for relevant departments to strengthen cultural construction and brand building.