基于实证分析的电商企业绩效影响因素研究——以苏宁易购为例

Empirical Research on the Factors Related to the Performance of E-Commerce Enterprise:Taking SUNING as an Example

电商企业绩效是企业发展到一定阶段需要重点考虑的问题之一,对企业绩效进行研究具有比较现实的意义。以比较典型的电商企业——苏宁易购为例,提出影响企业绩效的10个重点因素,并转化为10项关键指标研究电商企业的绩效。通过SPSS19.0软件,对10项指标进行相关性检验、统计量描述及回归分析,找出了影响电商企业绩效的关键因素,并提出了一些建议。研究结果对电商企业未来的发展将起到一定的指导作用。

E-commerce enterprise performance was one of the important issues to be considered when they developed to a certain stage,and it was realistic to research enterprise performance.SUNING was taken as an example,the typical Ecommerce enterprise,10 key factors were proposed that affected the performance and converted them into 10 key indicators to study the performance of the E-commerce enterprises.By SPSS19.0software,the correlation test,descriptive statistics and regression analysis were made based on the 10 indicators,and the conclusion showed that the key factors influenced the Ebusiness enterprise performance.The research conclusion would play aguiding role in the future development of E-commerce enterprises.