深度改革创新规避瓷砖行业同质化现象

Depth Reform and Innovation to Avoid the Homogenization of the Ceramic Tile Industry

当前,我国瓷砖的发展已经进入了饱和期,市场上瓷砖品种繁多,鱼龙混杂,同质化现象日益严重。消费者在选购瓷砖产品时更注重新颖独特的设计,因此,瓷砖企业要加强自身创新,形成自己的独特优势。即为了规避同质化现象带来的发展阻碍,瓷砖企业唯有在产品、品牌、渠道等多方面同时着手进行改革创新,才能摆脱同质化的红海;另外,在同质化局势下,瓷砖企业必须进行营销渠道创新,拓宽推广销售的领域,才能完成营销渠道的升级,增加企业产品的销售额。

At present, the ceramic tile of the development of our country has entered a saturated, ceramic tile breed on the market is various,good and evil people mixed up, the homogeneity phenomenon is increasingly serious, with the loss of the engel's coefficient, the consumers pay more attention to in the ceramic tile of choose and buy products novel and unique design, therefore, ceramic tile enterprises should strengthen its own innovation, form their own unique advantages. That in order to avoid homogeneity phenomenon brings hinder, the develop-ment of ceramic tile enterprise only in the product, brand, channel and other aspects to innovation at the same time, to get rid of the homo-geneity of the red sea; In addition, in homogeneous situation, ceramic tile enterprises must carry out the innovation of marketing channel,broaden the field of marketing, to complete the upgrading of marketing channels, increase product sales.