新媒体语境下的文化传播方式创新研究

The creative study of the way of cultural transmission under the new media

文化依赖于传播而存在,文化传播是文化迁移的过程。随着科技的进步,大量新媒体涌现,如网络、数字电视、手机杂志等。继传统的报纸、杂志、广播、电视四大媒体之后,成为'第五媒体'。新媒体对文化的传播方式异于传统媒体。通过对新媒体的内涵和基本特征的分析,研究在新媒体语境下文化传播方式的现状和发展的瓶颈,并探讨解决的对策。

Culture is the motivation of a national development,and plays an important role of human life with a strong guiding,which can make the human maintain a good order in the social life. While culture depends on its transmission,in a broad sense,cultural transmission is a process of cultural transfer,which can spread to every aspect of people's life by different ways.With the continuous development of science and technology,many new media forms have appeared,such as Internet,digital TV,mobile phone magazine,etc.With the newspaper,magazine,radio and television media,the culture has been become the"fifth media" .Compared with the traditional media,new media has much effect on the cultural transmission.This study is on the basis of the connotation and basic characteristic of the new media,and analysesf2 the status and bottleneck of the development of culture mode of transmission in the context of the new media,and discusses the countermeasures.