摘要
自媒体精英是在新浪、腾讯、网易等博客、微博和微信公众号平台上获得个人认证并拥有众多'粉丝'的用户,其营销方式在语言形式上多以自成一家、别具一格取胜,在表现内容上多以情感咨询、生活解惑或漫画、星座等亚文化来吸引受众。这一营销方式所产生的启示值得推广和学习,有助于推动'大众创业、万众创新'的良性发展。
The Media Elite has tons of fans which been certified by Sina.com,Tencent.com,Weibo.com,163.com and Wechat platform.The marketing method of media elite is special on its own way,such as emotional counseling,life confusing or comics and constellations.This is a good practice for us to learn,and has positive effect to the'Mass entrepreneurship,Innovation'.
作者
赵云洁
ZHAO Yunjie(Xuchang College Library,Xuchang City Henan Province 461000)
出处
《河北工程技术学院教学与研究》
2019年第1期10-14,18,共6页
Hebei College of Engineering Teaching and Research
关键词
自媒体精英
内容为王
营销方式
启示
media elite
content is king
marketing method
enlightenment
