论现代广告创意设计的间接表现策略

On the Indirect Strategy of Expression in the Design of Modern Advertising

广告创意设计必须在文化内涵及艺术感染力方面有所突破。创意设计间接表现策略对于消除现代社会“广告抵触”现象能起到重要的作用 ,其特有的文化属性和艺术表现方式体现出知识经济时代广告创意设计的发展趋势。

A quite number of the advertising design pieces nowadays are rather unsatisfactory, and the fact that the dominance of these advertisements of bad designs in the market is repulsive to most people. Therefore people are in great need of some break through concerning the cultural connotation and artistic infectiveness in the advertising design to improve the development in this field.The main task of the thesis is to illustrate the important role the indirect strategy of expression has been playing in eliminating the phenomenon of 'advertisement trepulsiveness'. The illustration of the indirect strategey ofexpression in advertising design will be carried out from the perspectives of the trend of the times, the infectiveness and the cultural connotation.The article is also hopeful to reveal the particular cultural attribute and the methods of artistic expression in the development trend of the advertising design in our time of 'knowledge economy'.