新零售之圈理论:零售业态发展理论的新探索

New Retail Life Cycle Theory Research on the Theory of Retail Industry Development

日本学者中西正雄提出的新零售之圈理论突破了传统零售之圈理论的研究思路,着力探索零售业态的发展规律,提出了“技术边界线”的概念,指出技术革新是零售业态发展的原动力。本文通过分析比较新零售之圈理论对传统零售之圈理论及真空地带理论的修订与发展,旨在为我国零售业态的变革与发展提供理论参考。

The new 'Retail Life Cycle' advocated by Japnese scholar Masao Nakanishi has made a breakthrough in the approach to the retail genre by applying the concept of'technological frontier' indicating that technological innovation is the prime mover of the retail debelopment .This paper attempts to analyze the theoretical development of the new'Retail Life Cycle'and the'Vacuum Belt'based on the revision of and comparison with the traditional 'Retail Life Cycle' in hopes to provide theoretical and practical reference for the academic research about retail genre.