摘要
入世把中国市场与世界市场紧密的连为一体 ,许多行业都会感受到国际市场极富挑战性的冲击。绿色食品业作为国民经济新增长点的新兴行业历经十几年的发展 ,在这与国际市场接轨的时机 ,应如何面对入世的机遇与挑战。本文着重从市场竞争方面分析入世对绿色行业造成的影响 ,认为绿色食品企业要不断地提高自己的市场竞争力 ,要从产品、定价、销售渠道、促销等方面制定有效的绿色食品营销策略 。
How to meet the challenge and opportunities from the international market became the most important problem to green food industry after china joined WTO.This article analyzed the influence of the marketing competition in green food field.The author believed that green food enterprises should formulate an comprehensive and effective green food marketing strategy including product,price,channels and promotion to improve their capability for the fierce competition in green food market.
出处
《林业经济问题》
2002年第4期226-229,共4页
Issues of Forestry Economics
