媒体文化研究纲要

An Research Outline of the Media Culture

媒体文化是以大众传媒为载体、以媒体表达方式为基本表征的现代社会特有的一种文化现象 ,媒体文化具有逐新性、主流性、活跃性、综合性的特征。媒体文化作为现代社会最重要的一种文化现象 ,伴随着大众传媒向社会的全面扩张而不断膨胀 ,形成了一种突出的媒体话语系统 ,它对现代社会、现代人产生着重要的影响 ,并扩张成为媒体文化发展的基本走势。但是 ,媒体文化在有些情况下也可能存在失真和非道德的现象 ,因此 ,有必要加强引导和调控。

The media culture is a kind of particular existance form of modern society, it relies on mass media and expressed by it. It has the characteristics of seeking for news, main current, activities,and generalization.Media culture as a kind of the most important culture existance, has been expanded as the mass communication extended itself to the society at every aspects,a kind of conspicuous media language system. Therefore, modern society and people today have been influnced greatly by media culture. The media culture has been extended and has become the basic developing trend of the media culture. It is a pity that there has been occasionally lacking fidelity and morality.Therefore we need to strenthen and adjust it.