浅析民办高等教育的市场化把握

Analyzing the Marketing Operation of the Civilian-run High-education Institution

经济体制的市场化必然要求各种社会生产要素实行市场化 ,民办高等教育作为培养提高劳动力素质的基础行业 ,其市场化具有必然性。同时 ,教育自身又有自己的特殊性 ,因此 ,就有必要对民办高等教育各种课题加以研讨。本文就民办高等教育的办学路子 ,经营管理模式 ,服务学生观念 。

This paper talks about how to manage the way of civilian-run high-education ,the patterns of education business,the conception of serving students and the cultivation of the quality of the teachers,etc,in the marketing process of civilian-run high-education.