嵩山旅游资源开发初探

Preliminarily Study on the Development of Tourism Resources of Songshan Mountains

中岳嵩山有着数千年的文明史 ,蕴藏着丰富的自然旅游资源和人文旅游资源。然而 ,认识上的误区导致嵩山旅游开发与其丰富的资源极不相称。嵩山进一步开发旅游业的潜力巨大。文章通过分析嵩山的自然旅游资源和人文旅游资源优势 ,以及资源特色、区域性特征 ,找出了目前开发中存在的问题 ,提出了加强包装和宣传促销 ,作好开发规划并分步实施 ,建立合理的旅游结构和围绕嵩山特色 ,搞好优势资源开发 。

The Songshan mountains has a long history of civilization for nearly several thousands years, it has plenty of natural tourism resources and cultural tourism resources. But its current situation of development and its rich tourism resources did not match very well, and has tremendous potentialities for further development. The paper, based on the analysis of superiority of both natural and cultural tourism resources, of characteristics of its resources and of the regional features, has pointed out the current problems in the development of tourism, and put forward many good suggestions: enhance the packing design of tourism product and the promotion; lay down the development plan of the tourism and put into effect stage by stage; to build the rational tourism structure; to do well the exploitation of the advantageous resources to attract attention of tourists by a unique style.