社会注意力资源与广告投放

Resources of Social Attention and the Launching of Advertisement

社会注意力资源作为一种人类活动中的一种重要的基础性资源,正越来越引起社会各界,尤其是广告界的关注。日益激烈的广告竞争实质上是社会注意力资源的竞争。充分掌握社会注意力资源的分布特征,并合理开发和利用其为广告服务,成为广告竞争的重要手段。

As fundamental resources in human activities, the resources of social attention are now drawing more and more concern from all walks of life, especial ly the field of advertising. The increasingly tense competitions in advertising industry are in essence the competitions of the resources of social attention. W e should be familiar with the distributing features of the resources, and reason ably exploit them to serve advertising competitions.