现代文化市场体系:粤港澳大湾区文化产业高质量发展的路径与方向

Modern Cultural Market System: Approaches and Direction of High-Quality Development of Cultural Industry in the Greater Bay Area

健全现代文化市场体系,实现粤港澳大湾区文化产业的高质量发展,对建设充满活力的世界级城市群、融入"一带一路"建设以及构建内地与港澳合作示范区意义重大。现代文化市场体系具有人才创意化、生产动态化、产品智能化、消费定制化、资本多元化等"五大表征"。构建现代文化市场体系,我们需要重构理念,强化大数据资源在现代化水平、协同发展、需求导向和科技支撑等方面的基础性作用;并要求在区域发展、政企关系、产业发展、行业配置等领域做好协调统筹,实现粤港澳大湾区现代文化市场体系构建的机制创新。同时,我们应着力于"三个深化"即深化区域文化共识、深化产业结构调整、深化产业载体支撑,将粤港澳大湾区文化产业高质量发展推向深入。

Perfecting modem cultural market system and realizing high-quality development of the cultural industry in Guangdong-Hong Kong-Macao Greater Bay Area is of great significance for building a dynamic world-class urban agglomeration,integrating into the Belt and Road construction,and building a pilot zone for cooperation between Chinese mainland and Hong Kong and Macao.The modem cultural market system has five major characteristics of creative talents,dynamic production,intelligent products,customized consumption,and diverse capital.To build a modern cultural market system,we need to redefine concepts and highlight the fundamental role of big data resources in terms of modernization level,coordinated development,demand orientation and technology support.Besides,we need to exercise overall coordination in regional development,government—enteq)rise relations,industrial development,and industry allocation so as to realize the mechanism innovation of the construction of the modem cultural market system in Guangdong-Hong Kong-Macao Greater Bay Area.At the same time,efforts should be made to build consensus on regional culture,make adjustment of industrial structure,broaden industrial support,and promote high-quality development of the cultural industry in Guangdong-Hong Kong-Macao Greater Bay Area.