摘要
古诗词旅游作为近些年的新型旅游文化形式,通过实现自然景观和古诗词的结合,让旅行者能够在古诗词文化的熏陶下感受到身心的全面放松。在旅游市场经济发展条件下,赤峰地区应在当地旅游业发展中融入古诗词,真正实现古诗词与赤峰地区旅游业的适应发展,并在旅游业宣传促销市场运作中运用古诗词,绽放古诗词的魅力和吸引力,进一步促进赤峰地区旅游业的更好发展,增强市场竞争力。
The ancient poem is as the new form of tourism culture in recent years.It can make tourists feel relaxed and enjoy the culture of the ancient poems by achieving the combination of natural landscape and the ancient poems during the tour.The paper thesis aims at the economic development of tourism industry and combines with chifeng area to expore how to blend in the ancient poems in local tourism.That can really achieve the development of the ancient poems and chifeng area tourism.And it can also use the ancient poems in the market of promotion and operation.It can blossom out the charm and attraction of the ancient poem and promote the tourism of chifeng area to develop better,and it can develop maketable competitiveness.
作者
刘晓慧
LIU Xiao-hui(Chifeng University,Chifeng 024000,China)
出处
《赤峰学院学报（哲学社会科学版）》
2019年第7期80-82,共3页
Journal of Chifeng University：Philosophy and Social Science Chinese Edition
基金
内蒙古自治区高等学校科学研究项目“赤峰古代诗词融入旅游文化事业研究”(NJZC17313)
关键词
古诗词
赤峰地区
旅游业
Ancient Poem
Chifeng Area
Tourism
