西方科技话语权的强势地位——论零翻译策略的辅助与加强作用

The Dominant Western Technological Discourse Power——On the Function of Zero Translation Strategy

西方科技话语的强势地位主要是其科技实力造就的,但在科技话语的转换中,尤其是英译汉的过程中,零翻译策略的使用辅助并加强了西方科技话语权的强势地位。零翻译的策略使得西方科技成果、科技品牌、科技产品为汉语读者熟知,加深了中国消费者对国外科技产品的印象,从而增加了西方科技转化成果的收益,进而为西方科技话语提供了强有力的基础。如果中国科技品牌推广能合理恰当使用零翻译策略,也能促使中国的科技产品为西方人所知,进一步提升中国科技产品在科技领域的地位。

The paper focuses on the application of Zero Translation strategy to technological translations of professional websites and mass media.After detailed analysis,it can be concluded that Zero Translation strategy strengthens the western technological discourse power and it is also helpful to promote Chinese technological brands by applying Zero Translation strategy to translations.