智能传播的学术动向与应用前沿——2018新媒体国际论坛综述

Academic Trends and Application Frontiers of Intelligent Communication——A Review of the 2018 International New Media Forum

基于上海交通大学与国际传播学会主办的“2018新媒体国际论坛——智能传播:机遇与挑战”,论文梳理了国际国内学界在智能传播研究领域的最新动向;结合业界媒体实践,分析了智能技术在传媒领域的前沿应用;针对智能传播对社会带来的深远影响,从社会系统层面对新闻生产、社会动员、算法推荐、文化传播等重要议题进行了解读;最后从新闻传播学科建设、课程教学和人才培养等方面进行了总结与展望。

On the basis of the “2018 International New Media Forum—Intelligent Communication: Opportunities and Challenges” hosted by Shanghai Jiao Tong University and the International Communication Association, this study summarized the latest trends of intelligent communication research among international and domestic academic circles. Combined with the practice of media industry, this study analyzed the frontier application of AI in media, as well as the far-reaching consequences of intelligent communication on our society, including news production, social mobilization, algorithm recommendation, and cultural communication, etc. Finally, it summarized and expected the construction of journalism and communication discipline, course teaching and talent cultivation in AI age.