媒介再造乡土团结:村民网络公共参与和乡村社会整合——基于一个西部农村的田野调查

Media Rebuilding Local Unity——Villagers Network Public Participation and Rural Social Integration

随着移动互联网嵌入农村,社交媒体成了连接“原子化”村民的重要媒介。本文结合一个西部农村移动互联网实践案例提出了“媒介再造乡土团结”的社会整合路径。村民通过网络公共参与复兴村落公共空间、形成媒介自组织、发起公共行动,基于媒介连接拓展了话语表达、构建组织、开展行动的空间,从而强化了社会关联,这是乡村社会发育的重要表征。乡村社会的权力结构随之生了变迁,媒介“草根团队”与村两委经过博弈暂时形成了协同治理格局。在流动性增强背景下,移动媒介再造了乡土团结。

With the mobile internet embedded in the countryside, social media has become an important medium to connect “atomized” villagers. Based on the practice of a Western rural mobile internet, this paper puts forward the social integration path of “The media reengineering Local Unity”. Villagers through the network public participation in the revival of village public space, the formation of media self-organization, the launch of public action, based on media connections to expand the discourse expression, the construction of the organization, the space for action, thereby strengthening the social relevance, which is an important symbol of rural social development. The power structure of the rural society has also changed, the media “grass-roots Team” and the village two committees have formed a cooperative governance pattern temporarily. Under the background of liquidity enhancement, the mobile media reconstructed the local unity.