移动互联技术下偶像与“粉丝”关系的“场景”阐释:一项网络民族志的田野研究

The“Scene”Interpretation of The Relationship between Idol and Fans in Mobile Internet Technology:Field Study Based on Cyberspace Ethnography

本文以“鹿晗微博公布恋情”网络事件的半结构化深度访谈作为分析起点,在迷文化相关文献梳理的基础上探讨偶像与“粉丝”群体的关系。从新媒体“场景”出发,阐释移动互联技术分别从群体身份、角色转换以及权力等级三个层面对偶像与“粉丝”关系的具体影响。本文意在以一种社会角色构成的研究思路,将“粉丝”看作与偶像相对应的社会生活构成者,通过网络民族志的田野研究对“粉丝”“移动圈群”日常生活实践进行深描,并以个案呈现迷关系的理论意义,解读迷文化在日常生活中的社会文化意义。

As a starting point for the analysis of Chinese Idol “Luhan published romance” network event via semi-structured in-depth interview,aims are to sort out and interpret the relationship between idol and fans with related literature and research issues. On this basis, starting from the dimension of New Media“Scene”, it explains the specific influence which mobile Internet technology exerting on the relationship between idol and fans from three levels: Group Identity, Role Socialization and Hierarchy. This article is intended as a social role of the research perspective as fans is corresponding to the social life of idol, and deepdescribe fans as “mobile interactive group” as daily life practice via field study based on cyberspace ethnography. The casestudy has theoretical significance of fan-relationships, and the interpretation of fan cultures in daily life and social culture is as a kind of research significance.