公共图书馆与旅游融合的模式与路径研究

The Model and Path of the Integration of Public Library and Tourism

文旅融合模式是近年来文化界和旅游界共同研究与探索的一大课题。公共图书馆的建筑等元素均具有丰富的文化属性,与旅游的融合有着多种模式与路径选择。公共图书馆与旅游融合,在模式上有图书馆作为旅游景区、图书馆嵌入旅游景区、图书馆助推研学游、图书馆拓展旅游服务等类型,可以通过强化公共图书馆的旅游公共服务功能、在重点旅游区域建设特色图书馆、在旅游各个环节全面注入图书馆元素、加强和旅游在宣传营销方面的融合、积极参与到新型文化旅游生态的培育与建设等途径来实现。

The integration mode of cultural and tourism is a major subject that the cultural and tourism circles have studied and explored together in recent years.The architectures of public library have rich cultural attributes,and the integration of exploration and tourism has many modes and path.In particular,there are several models that public libraries could do,such as become tourist attractions,be embedded into tourist attractions,promote research tours,and expand tourism services etc.The models could be realized by several path,including to strengthen tourism public service function of the public library,to build a special library in key tourism areas,to inject library elements in all aspects of tourism,to integrate publicity and marketing with tourism,to actively participate into the cultivation and construction of a new cultural tourism ecology.