互联网时代制造业服务化价值共创模式研究——基于海尔的服务化转型实践

研究制造业服务化价值共创内在机理,对促进我国制造业供给侧结构性改革和服务化转型,实现互联网环境下企业价值共创与共享具有重要的理论与应用价值。本文运用扎根理论以海尔“人单合一”模式变革为研究对象,从战略、价值链、组织结构和核算制度视角研究如何通过价值共创行为促进制造业服务化转型。研究发现:互联网环境下制造业服务化关键在于用户的全流程参与,核心在于利益相关者价值共创,目标是构建制造业的服务生态系统,而制造业企业成为资源整合平台,实现多主体、多资源或多因素的优化配置。海尔经验来源于中国本土实践,可在其他制造业企业中进行推广,以期促进服务化或互联网转型进程,进而提升企业绩效。

Studying the manufacturing service value co-creation internal mechanism has important theoretical and practical value for promoting the supply-side structural reform of China's manufacturing industry and realizing the co-creation and co-sharing of enterprise value under the Internet environment.The paper uses the grounded theory to transform the Haier's“individual-goal combination”model into the research object,and studies how to promote the transformation of the manufacturing service through value creation behavior from the perspectives of strategy,value chain,organization structure and accounting system.The study shows that the key to manufacturing service in the Internet environment lies in user's whole process participation.The core lies in the creation of stakeholder value.The goal is to build a service ecosystem for manufacturing industry,and the manufacturing enterprise becomes a resource integration platform to achieve multi-agent,multi-resouce or multi-factor optimized configuration.Haier's experience comes from China's local practice and can be promoted in other manufacturing companies to promote service or Internet transformation and thus improve corporate performance.