基于感性工学的条纹领带配色

Color matching of striped tie based on kensei engineering

为掌握消费者对领带的配色需求,设计符合消费者需求的领带配色,运用感性工学的基本原理和评价方法,筛选12对感性评价形容词,对30款领带配色方案进行感性评价。运用统计软件SPSS22.0对调研数据进行快速聚类分析均值比较。结果表明:30个实验样本可以聚类领导因子、活力因子、理性因子、异类因子等4个因子。根据各因子产生的不同主观感觉,以及不同色系领带产生的主观印象,提出条纹领带对不同年龄段、不同职业消费者的搭配建议。

In order to understand the consumer′s color matching requirements and to design ties that meet the needs of consumers,12 pairs of perceptual evaluation adjectives are selected,and color schemes of thirty ties is evaluation by using the basic principles and evaluation methods of kensei engineering.The mean comparison and the k-means clustering analysis of the survey data is made by the statistical software SPSS 22.0.The results show that 30 experimental samples can be clustered into four factors,such as leading factor,active factor,rational factor and heterogenous factor.According to the different subjective feeling of each factor and the subjective impression of different colored ties,the suggestions for matching striped ties with different ages and occupations are put forward and providing a reference for designers and consumers.