不同性别大学生体育的消费行为对比──基于东营市3所高校的调查

Comparison of Sports Consumption Behavior of College Students in Different Genders:Based on Survey of Three Universities in Dongying

采用文献资料法、问卷调查法、数理统计法,以性别差异为出发点,分析东营市3所高校不同年级学生的体育消费现状和影响因素等体育消费特征,旨在找出促进大学生体育消费的基本途径,引导学生进行合理的体育消费,为丰富大学生体育消费体系提供理论依据。研究结果显示,大学生体育消费总体水平较低。在体育消费结构中,实物性体育消费占据主导地位,不同性别大学生的体育消费结构呈现出非常鲜明的特点。不同性别大学生的体育消费动机、体育消费内容各具特色。不同性别大学生体育消费的影响因素也大同小异。

By using the methods of literature, questionnaire and mathematical statistics, and starting from gender differences, this paper analyses the current situation and influencing factors of sports consumption of students of different grades in three universities in Dongying city, aiming at finding out the basic ways to promote college students' sports consumption and guiding students to make rational sports consumption, and to provide theoretical basis for sports consumption system. The results showed that the overall level of college students' sports consumption was low. In the sports consumption structure, physical sports consumption occupied a dominant position, and the sports consumption structure of college students of different genders presented very distinct characteristics. The motivation and content of sports consumption of college students of different genders have their own characteristics. The influencing factors of sports consumption of college students of different genders were also similar.